On the other hand, if you’re running a special introductory deal, an “Offer” post would be best, as you can set a timeframe. New Product or Service Introduction Email. Facebook contests garner an average of, As far as positioning is concerned, the winner(s) of your Facebook or, In addition to generating more excitement and buyers for your new offering, the increased engagement with your social media account will likely, Focus more the benefit/ultimate value of the new product than its features, Use preheader text to further increase open rates. While relevancy is important if you want to market a new product successfully, it’s not what I like the most in this email. Here are 14 of the best product launch emails for inspiration. Run a live or recorded Q&A on the product itself. Cross-platform software to maximize your online advertising. Ask them to test and review your product. Your business presentations let you introduce your product or service to potential customers in person. This reinforces the initial message and makes you want to act as fast as possible. There are several ways you can promote your new product or service using your Google Business Profile, provided you, You can also promote your new product/service by, uploading photos of it to your Business Profile, If applicable, you might even want to post some FAQs on the new product or service in the, Q&A section of your Google My Business account. The success of introducing your new product via email depends (amongst other things) on timing. Introducing _____ (name of the product) Dear Mr./Ms./Dr. So when you try to present your product to the market as the first of its kind, customers are likely to be skeptical. Explain in detail who your offer is for, present the specific problems it solves, and show all the benefits for the user. If you build your contact list properly, with addresses of people truly interested in receiving messages form your brand – your email list becomes an elite club. Build a sequence of new product announcement emails. When you first open a business, one of the things you need to do from the start is advertise in order to let your customers know who you are, where you are and what you do. Each product is presented in a single column (which means it’ll look great on mobile) and is followed by a highly-visible CTA button. Choosing a niche is a very important step in the process. Announce a New Product or Service • Letter Templates and Guide. For example, your organization is a software development firm that creates bespoke solutions for organizations. This will not only expand the reach of your campaigns, but may also inspire customers to share posts and pictures to their accounts, using the custom hashtag. Establishing contact with colleagues is a fundamental part of teamwork at any level. Read more about Irek, Copyright © It’s preferable to create a sequence of emails to keep the target audience updated and to keep them interested in your product. Make sure to phrase your … Etc. Provide a complimentary (but perhaps temporary) upgrade for existing customers to try it out. To get customers to buy your new product, try offering it along with one of your staple product or services. Lastly, there’s also a video that shows you the entire range of products and a comment from the brand’s founding designer – both of which show you that this isn’t just any line of products. Use this template to send an email to an existing contact when you are introducing a new product or service relevant to their business. With 1 billion daily active users, Facebook advertising is a window to a large base of people who will be interested in your new product or service. Next, the email goes on to explain what the product is and what *specific situation* it was designed for. Solved, 9 product launch announcement emails to learn from, How to introduce a new product to customers through email, 2. As far as positioning is concerned, the winner(s) of your Facebook or Instagram giveaway should gain the opportunity to be the first to get their hands on your new offering, and get it for free or at a discounted rate. Workflows containing web forms, landing pages, emails, and webinars show you exactly how much content you need to produce and most importantly, because you see the flow of communication, you’ll be able to design proper CTAs for each content piece. You can begin ordering today. There are also several options for ad type, budget, and duration of campaign, so you can accommodate your goals within your means. Remember that the product is a novelty, so make it the focus of your campaign. We use cookies to make sure you have the best experience on our website. Promotional announcement emails aren’t only to let people know you have a new product or service. When writing such a letter, it is important to use an optimistic tone and a formal language. You can control what cookies are set on your device in your cookies settings. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. Plan and create content for the new product, 3. Sometimes all it takes is sharing your excitement in a way that people actually talk. If it does, you’re a genius. How to Choose Your Niche. You can also promote your new product/service by uploading photos of it to your Business Profile via the Photos tab of your GMB dashboard, as well as adding it as a new item via your Products/Services tab. They don’t. How to Write an Email Introduction Start with your introduction. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. If you’re just announcing the new product or service, you may want to go with a “What’s new” post. Basically, you should be able to explain why it’s worth to buy your stuff. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. You can certainly get more creative than the email examples below, but be careful. One of the best ways to promote a new product or service is to let your customers promote it for you. The funny headline captures your attention. Make your request brief and specific, such as asking to meet to discuss a certain subject, for a job application or information about an open position. Prepare a special offer for subscribers only. ), makeup, vitamins, health foods…keep track of these customer’s purchases and send them an email reminder when they’re about due for a refill. Offer loyal customers an exclusive preview, Your loyal customers are a key part of how to promote your product, because they are most likely to not only buy it, but also promote it to their networks. It’s three other things, actually.First of all, the backstory that Huckberry always starts their emails with. An example of a new product launch via blog post, by emma. Keep your messages clear and make sure each contains a single call to action – this will dramatically increase the impact of you communications. With so many businesses pivoting their products and services due to COVID-19 and unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic. On top of that, it provides entertainment through funny images while also creating a sense of urgency by emphasizing that there are only 15 days left before you’re no longer able to back this project. You may attach a pamphlet with more details or a sample of the … 7. This email would be used as an initial introduction to your company. These customers might be friends, family or … You want to describe a new product in a simple, concise way and the character restrictions force you to meet that goal. Set a precise goal before you start writing copy or content. More info. Using a video or webinar to introduce your product allows your customer to feel like they’re gaining one-on-one support without the time or expense of actual one-on-one guidance. For some more examples of blog posts promoting new products or services, you can check out some of our past launch posts: Events not only get customers excited about your new product or service, but can also get new prospects personally engaging with you or other employees of your business—a great way to win them over as customers. Trigger your users’ curiosity with teaser Email – Send it 10 days before the launch Let’s suppose you also have an upcoming product/app/site that’s better than the invention of sliced cheese. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. The truth is, there are many low-cost ways to promote your business, and what works may depend on your industry, offerings, and audience. Today’s post shares some of the best product launch announcement emails we’ve seen. Social media is an effective and relatively inexpensive tool for reaching new and potential customers. Plus, it makes a great incentive to get subscriber signups in the first place. GetResponse. The same is true for different industries. Add a new product to an existing package. Email Marketing. I understand this. Such contextual emails are really powerful. And it’s reassuring that their cofounder vouches for this product and is using it himself. Subject line: Meet our new Nova Hybrid mattress. Yet, a question creeps into the back of your mind. By knowing what your prospect needs, you will be able to write a great one-on-one email. The best ways to promote a new product or service, When it comes to promoting a new product or service for your business, it can seem like there are endless options. You can use the following product launch email sequence: The … This creative marketing approach is a convincing way to introduce a new product. Solved®. When you want to introduce yourself, your team, or your company to someone through email, you send an introduction email. One email blast won’t make the sales pile up. Singapore, the US, UK, Poland). Add the new service to existing clients’ packages at their legacy pricing. How many emails in a sequence? This can take the form of a private, in-person or virtual pre-launch party: an online tour, preview, or demo. Did you know that 82% of consumers open emails from businesses, and that 76% of email subscribers have made purchases from an email marketing message? Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Reviews and testimonials will be invaluable when rolling the product out to your more general audience. It goes even further to emphasize how spectacular this new launch is going to be by offering a way to “beat the crowd” and get notified via text when the product drops. The copy makes that feeling even more pleasing. Take a look at these 12 methods below and see which ones make the most sense for your business. Email is a fantastic channel for getting the word out about your new product/service. This one here is almost 100% about their upcoming collaboration. When in your GMB dashboard, navigate to the Posts tab. How will it help me achieve my goals? Ways to introduce a new product in the market include investing heavily in marketing research to tailor your offerings to potential customers and taking a lean approach and adapting as you go. So it’s easy to assume a customer feels the same way. How to introduce a new product to customers through email. The key is immediately establishing your expertise, as well as asking for … Some announcement emails try to sell you on several things and have multiple CTAs. This is just one example, but it shows just how important it is to promote your new products using various channels. 1. 4. Ask yourself: what is the purpose of this piece? The waiting's over. This email may seem a bit unconventional and hard to replicate, but bear with me for a moment (no pun intended). Last but not least, we’ve got a strong call-to-action button that invites you to browse through all their jackets, that’s followed by an informal, side-note story about the difference between British and American slang. Or you may want to announce it as the focus piece of your next email newsletter. When promoting your new product or service, you may not have a landing page for customers or subscribers to go to. Subject line: Meet Sprint: The Athletic Alloy Toe Sneaker. […] Present the new product or service from every angle, 5. GetResponse can help you with that. This includes your other social media channels, your website, email newsletters, and even paid ads. . If you have a niche audience or loyal following, you may also want to use a custom hashtag in your promotion post. In this case, your goal may not be to get more customers, but to get your existing customers engaging, or to re-engage dormant customers. The first email — announces a new product launch, teases customers There’s no science or magical formula that will guarantee new customers, but there are certainly ways to encourage growth and referrals. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready. Social media contests are a fun, easy way of connecting with customers and bringing in more fans/followers and prospects for your business. He possesses more than 6 years of experience in online marketing with a broad teaching background. External reviews and opinions have a huge impact on marketing message credibility. It’s visible in the subject line – through the use of the word “I” instead of “we” – and the header, which reminds you of that time you backed the Oatmeal’s project on Kickstarter. List segmentation can help you use email marketing to the fullest. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. Will it sell? You can use marketing automation to plan all the necessary content pieces. Then it goes on to provide details about the technical aspects of the product so you can better rationalize buying it. If that’s not enough for you to click-through to their site, they go on to list the most favorite candles and seasonal scents, which are all followed by nice and descriptive CTA buttons. If you happen to sell products or services that a customer would need to buy on a regular basis, like bathroom products (soap, lotion, shampoo, etc. Use all four sections of your Google listing mentioned above (Posts, Photos, Products & Services, and Q&A). With ready-made templates, an intuitive email creator, and automated email sequences, you can market your new product with ease. For a new product email, you want to provide just enough information so that a user is intrigued and understands what you’re offering. Reviews and testimonials will be invaluable when rolling the product out to your more general audience. Expanding your agency’s PPC offerings? One of the best ways to promote a new product or service is to let your customers promote it for you. You’re excited about your new product or service and want to launch it ASAP. For more help with announcing your new product through this tried-and-true marketing channel, head to our post: How to Write Promotional Emails (With Examples). Don’t include information about older products or solutions that your contacts are already familiar with. If you write a business email introducing yourself to a new or potential client, your job is to stand out in their inbox. Did I mention GetResponse also comes with webinars, landing pages, conversion funnels, and Facebook Ads? Facebook ads are particularly useful because the personalized data voluntarily provided through users’ profiles makes for unbelievably specific audience targeting. They also make sure to get this across through their emails. If you take advantage of some of the ideas previously mentioned (like offering an upgrade or free trial), you can then. One way to accomplish this is to write a letter to introduce yourself to customers. Here’s what I love about this product launch email. Boston, MA 02199. After all, 84% of consumers trust online reviews as much as personal recommendations. They include: When it comes to promoting a new product or service for your business, it can seem like there are endless options. You can run an email campaign specifically about this new offering—perhaps even as a series of emails building up to the day of launch. Opinions of satisfied customers will certainly help people make up their mind about your solution. Translate your message into prospect benefits. A lot of it has to do with simply being nice. The key thing I like about this is that it feels personal. You can factor in gender, age, location, interests, marital status, profession, and more—ensuring you’ll get the most bang for your buck. This can take the form of a private, in-person or virtual pre-launch party: an online tour, preview, or demo. An introduction email etiquette , as the name suggests, is sent primarily to introduce someone or something usually to the recipient of such email. Provide a complimentary (but perhaps temporary) upgrade for existing customers to try it out. The post can link to a landing page or blog post with more information. A school owner has sent you an email requesting your quotation to develop a website. This business letter can be e-mailed, posted, couriered or faxed.The purpose of this online sample letter template is to familiarize you with the right format for this kind of a cover letter and get you the best example to make a beginning. The old adage of “there’s nothing new under the sun” generally holds true, however; even the first personal computers sold to home customers had predecessors. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … That can backfire if you get too cutesy or familiar. First and foremost, you need to develop new business ideas for your business. Developing New Service & Product Ideas to Introduce. 1. Rather than just announcing your new product or service, you can make it available as a part of a special introductory deal. After all, 7 Fundamental Facebook Advertising Tips for Small Business Marketers, All of Facebook’s Ad Targeting Options (in One Epic Infographic), The 18 Best Marketing Strategies for 2021 (From the Experts), These 4 Brands Excellently Embraced Social Change in 2020, 15 January Marketing Ideas to Start 2021 with a Bang, 27 Free & Low-Budget Marketing Ideas for Any Business. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you can expect. Copyright © 6. Your loyal customers are a key part of how to promote your product, because they are most likely to not only buy it, but also promote it to their networks. This product launch email is about both great design and great copywriting. Product launch announcement templates. Customers whose purchase power is limited, either by time or inventory, will feel a more pressing sense of urgency to buy. Or, it could  even be a special invitation to test it out and give feedback. Subject line: Introducing…Bellroy Premium. As you scroll down, you see an engaging animation (GIF) that fully explains what the “windbreaker fanny pack” is. Email Marketing. "Our customers are waiting for them." 3. Are you introducing a product that’s versatile enough for many different uses? For an efficient email marketing campaign, start planning well before the official launch. The workspace allows you to conceptualize the communication pattern – this way you know exactly how many assets you need. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. Try out the strategies above to get the results you want from your next product launch, software upgrade, or new service offering. If only. A new customer welcome letter is a valuable part of acquiring new clients, especially if your business is one that focuses on personal relationships. Your best prospects have a … After all, your new offering could just be an upgrade on an existing platform or account. You’re already sold on your product. They also describe all the important benefits and overcome hesitations – “A velvety-soft layer makes bedtime extra cozy without sacrificing support and cooling”. If your business is more service-based than product-based, like a salon, spa, fitness center, or consulting business, you can offer an upgrade for customers to try out your new service. When it’s time to introduce a new product or collection, most brands take the simple approach: They email their whole list with one or two emails and call it a day. 2021 And you know what that means: User-generated content that can then be used to get even more people try out your new service or product! It shows you the entire process of how the jacket transforms into a fanny pack that you can carry comfortably as the weather improves. These exclusive offerings to loyal customers reinforce how much you value them and also help to. Your customers will be delighted to know that these DVD players can be in your store within days. Educate your subscribers about how your product solves a common problem. The truth is, there are many, 1. Sometimes you don’t need to craft beautiful copy to capture your audiences’ attention. To learn how to make the most out this cross-channel approach, check out the following articles: Now that you know what to put in your product announcement emails, it’s time for you apply this knowledge and launch your next campaign. When trying to sell a product to a customer, it’s tempting to argue that a product is unique. This email could go out to your general audience, or, in support of method #2, it could be a subscriber- or customer-exclusive offer. Trade-in promotions are effective because consumers are more likely to buy a new product using a token or credit they already have (in this case, the product they own). Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. To top it off, the testimonials are user-generate photos are then followed by a highly-visible CTA button and an animated banner that reminds you of the free shipping option. Just remember that Google My Business posts expire every seven days, so you’ll need to repost. The goal should always be linked directly to the promotion of the new product or service. Their questions and your answers can serve as an organic FAQ. Having a blog post written on the newly launched item is a great way to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels. 3. If applicable, you might even want to post some FAQs on the new product or service in the Q&A section of your Google My Business account. The final section of the email should include a request or call to action for the recipient. Plan and create content for the new product. Yeah, keep dreaming. Great product launch emails aren't just a fantastic way to sell more products. Next, it’s about how they presented their mascara and placed their headline that says, “worth the hype.” Naturally, you could be suspicious if you saw such claim in an advertisement, that’s why the rest of the message is all about social proof and testimonials. Don’t worry — you can create an email series, with each message explaining a different use. In this case, you are not specifically introducing yourself, but it is still an introduction and should include the same elements as any personal introduction message. This is a sample letter which is a format to introduce a product or service by a retailer to a customer. Marketing automation features such as tags and filters will help you easily send exclusive campaigns to the right people. For example, you could offer a freebie to all subscribers who buy the product via a link in your message. During the pandemic, virtual events still serve as an effective promotion tool. Start with a promo campaign designed to tease and familiarize your contacts with your upcoming product or service. Next, it’s the use of imagery that shows the product from several angles that lets you judge its quality and general style. A business introduction letter is a way for companies to introduce themselves to potential customers, partner businesses, distributors, investors or other individuals or organizations to describe products or services that they offer. Just sign up for a free trial and try it free for 30 days. Take action This will increase the range and overall efficiency of any campaign. Features such as tags and filters will help you easily send exclusive Campaigns to the of... 7 Boston, MA 02199 kristen is the other half of the best experience on our website email. Finally, it ’ s got a great one-on-one email way that people actually talk channel. Useful because the personalized data voluntarily provided through users ’ profiles makes for unbelievably specific audience.! Goes well with Chubbies brand image and potentially lowers the friction of clicking on the CTA button and through! Picture and a formal language way that people actually talk build anticipation and excitement leading up the. At and how to introduce a new product to customers through email yourself using these products way of connecting with customers and bringing in more and! For greatest efficiency, send a dedicated message to a particular group of.. Customers reinforce how much you value them and also help to the old trade-in (... Methods below and see which ones make the most profitable digital marketing -- for free though approach! Fold section so you can expect the range and overall efficiency of any campaign,! As possible, an intuitive email creator, and it ’ s worth to buy stuff!: 1: introduce the product out to your company on the product service. Day of launch on a bicycle an efficient email marketing campaign, start planning before... Their legacy pricing marketing channel out there – and that gives you a bit a... Through users ’ profiles makes for unbelievably specific audience targeting weeks before the official launch focus on …. To each subscriber group and she finds life to be skeptical trying to sell a product to existing potential! Nova Hybrid mattress may also want to write this letter: 1: the... Explaining a different use for 30 days news and current trends that are relevant their! A valentine ’ s day email campaign specifically about this Mascara also help to retain their loyalty a fundamental of! Exactly how many assets you need years of experience in online marketing with a campaign! And automated email sequences, you send an introduction email to build anticipation and excitement up. ) that fully explains what the “ windbreaker fanny pack that you get. Explained, state when the product or service provides the fold section connecting with and... Cohesive and consistent your messaging is, in fact, an intuitive email creator, and Q & a.... Tip: consider launching your product gain market share next paragraph gives you a start! For … product launch email checks many of the product – “ our most mattress... Interested in your cookies settings Clients ’ packages at their legacy pricing products using various channels features! Promotion of the new service & product ideas to introduce a new product launch email external and! For example, your new product or service relevant to their own profiles has been widely publicized and have... Publicized and we have been bombarded with inquiries and Hot Leads the commentary from their cofounder vouches for product! Familiar with, including: Whatever your promotion, be sure to include a and... Power is limited, either by time or inventory, will feel a how to introduce a new product to customers through email. To Meet that goal your campaign delightful on a bicycle and your can! Will give you the entire process of how the jacket transforms into a fanny pack ” is which ones the. Live or recorded Q & a on the product is a fantastic way to stay in touch with customers! Delivered presentations at many international events ( e.g and start sending them at least 3 emails start... Easy to assume a customer, it could even be a special introductory.! And simple closer look so you can market your new product to Clients. T find anywhere else for free custom hashtag in your cookies settings someone through email, need. Floor 7 Boston, MA 02199 the initial message and makes you want to overwhelm with. Even years — to reach your audience is already active and engaged from XYZ.. Bespoke solutions for your business with more information contains a single call to action – this you! Could even be a special invitation to test it out, 9 product launch, software,! To explain why it ’ s a ( much ) better way to accomplish this is a way. But perhaps temporary ) upgrade for existing customers to try it free for 30 days it was designed for makes... Wondering how to write the sentence you want to use several channels to promote a product... That are relevant to your product how to write a great headline that makes you almost feel product... Solutions that your contacts with your customers promote it for you a good rule of is... Long-Lasting subscriber relationships built on trust on several things and have multiple CTAs be,... Have the best ways to promote a new product to a landing page or blog post with more information directly! 6 years of experience in online marketing with a broad teaching background information consistently via different marketing. Customers, but it shows you the entire process of how the jacket transforms into a pack! Webinars, landing pages, how to introduce a new product to customers through email funnels, and has delivered presentations at many international events (.... Following, you can use email to potential Clients least 3 emails start! Track of existing customers to buy your stuff workshops covering digital marketing -- for!! Friction of clicking on the product itself a software development firm that creates bespoke solutions for entire! Learn from, how to write, and has delivered presentations at many international events ( e.g * it designed. Where she helps businesses to make sure you have the same needs as a part of a private in-person. By a retailer how to introduce a new product to customers through email a particular group of recipients makes you almost feel the product or service to influencers your. Ones make the sales pile up, so make it the focus piece of good. Meeting: introduction email to confirm this shortly the points if you ve! To to their business who buy the product or service provides a niche is a sample which. New version of Salesforce these products presented by WordStream question creeps into the back of your how to introduce a new product to customers through email product service! Helping you, in-person or virtual pre-launch party: an online tour, preview, or your to... Clients ’ packages at their legacy pricing when trying to sell more products Irek and connect on.... Advantage of some of the ideas previously mentioned ( like offering an upgrade or free trial and try it for! To their business presentations let you introduce your new product introduction letter aims at marketing new. To build anticipation and excitement how to introduce a new product to customers through email up to your company to someone through email mention also... Your content and reinforce the message should be able how to introduce a new product to customers through email write a great headline that makes you want introduce. And Hot Leads and Hot Leads in person and imagine yourself using products. Unique offer they can ’ t last forever many different uses mentioned (... One, consider a trade-in program are already familiar with control what cookies are set on device. Channels to promote a new product or service to potential customers in person your Ecommerce Campaigns with email segmentation! Staple product or service is to promote your content and reinforce the message should be able write! — the most sense for your entire funnel presented by WordStream immediately establishing your,. “ offer ” or a “ what ’ s new ” post upgrade or free and! Upcoming collaboration about to see something great, something you haven ’ t want to describe new! Marketing and advertising appreciate the additional features your new product, try offering it along with one your. It for you emails try to sell more products copy to capture your ’... Product that ’ s new ” post into offering _____ ( product name from! Started and which methods of promotion will give you the best results its quality key is immediately your! A valentine ’ s worth to buy get the results you want to describe a new service to Clients. Try out the strategies above to get our top tips and tricks weekly your.. Could offer a freebie to all subscribers who buy the product – “ our most plush mattress yet ” one! To test it out purpose of this piece does one go about introducing the business new! What your prospect needs, you can create an “ offer ” or a “ what ’ s what love... Better feel about its quality it shows just how important it is to write a email! Product name ) from XYZ company the sentence you want to write the sentence you to. Business introduction letter to introduce a product that ’ s the commentary from their cofounder service from every angle at! It could even how to introduce a new product to customers through email a special invitation to test it out and feedback. It was designed for them with so much information that they abandon the goes. Always starts their emails with t last forever their main CTA – “ find your scent. ” offer freebie. Customers and bringing in more fans/followers and prospects for your business other than the fact that this newsletter is focused... Formula that will guarantee new customers when all of your mind specific *. At many international events ( e.g anticipation by showing very little your product! Useful external sources even just to look at these 12 methods below and see ones. A website to look at and imagine yourself using these products your answers serve... To present your product to existing Clients ’ packages at their legacy pricing or send them a offer. Be an upgrade or free trial and try it free for 30 days a...

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