So make the time count. It's not only important to communicate your abilities, but to show how those abilities fit the high-level position. A LinkedIn profile is included In today's jobs market, it's not enough to have a polished executive CV; senior professionals are expected to advertise their candidacy on paper, online and in person. Stick to 3-5 paragraphs and write in the style you speak. 2. Today you’ve been casually asked to write a profile which highlights your CEO. If your story is focused more on the company and a specific angle of its strategy, assess whether the CEO or president is the right person to interview. ... A CEO … That last little tidbit of the bio – usually where a funny quip or a more personal fact goes – often trips us up the most. Move your executive biography from bland to brand-solid: Pack a punch in the first paragraph. You don’t want to make it sound stuffy by bombarding a timeline of facts, because – quite frankly – no one will care (other than yourself, of course)! In addition, it is also important for the CFO to have experience in the same sector, or a closely-related one. Writing a good business news profile is like writing a short story. They may have valuable information too. Quick tip: If you struggle with spelling and grammar, try a free grammar checking tool, like Grammarly. Look at the courthouse for lawsuits, and filings at regulatory agencies that may indicate how the company has been operated in the past. If the … If you use a summary lead, there needs to be a cause and effect high up in the story. Interview for the CEO (Chief Executive Officer) position is just as similar to other interviews only. If the company has made projections about its business in the past, see if they panned out. I prefer to do all of my outside interviews before interviewing the top company executive. 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Read industry publications too. Here are ten CEO profiles that showcase best practices for LinkedIn profiles. We welcome feedback. 425.844.2284 Write Your Executive Summary Start the executive summary with your personal branding or leadership statement. CEO Executive resume example for senior level management professional with experience as President and CEO. Here's how to write a CEO profile: Choose the resume professional summary if you have over 2 years as the top exec. We only ask that you follow, Creative Commons Attribution-NoDerivatives 4.0 International License. Being funny is tough – that’s why social media agency owner Gary Vaynerchuk often hires stand-up comedians to write social media posts. Also, if you are not a strong writer, identify someone who is to double-check your profile for grammar and spelling. While applying for this position, the candidate has to mention his abilities, duties, achievements, and growth. A well-written company profile makes you look attractive to potential employees and customers. The CEO of an organization is its highest decision-making authority. Knowing about a company’s history is important. When done right, they then are very effective marketing tools. Or it may announce a special contribution, award or retirement. Executive assistant CV profile What makes this profile effective? A project of Harvard Kennedy School's Shorenstein Center and the Carnegie-Knight Initiative, Journalist’s Resource curates, summarizes and contextualizes high-quality research on newsy public policy topics. You have no idea how it’s going to be used, only that you’ve been asked to write it. Bearing this in mind, write any email intended for a CEO … Often, you’re only going to get one shot at talking to them, so waiting to do that interview last means that you’re prepared to ask every possible question that has come up from your other interviews. by Chris Roush, Journalist's Resource July 19, 2011. If the interview is over the phone, ask a PR person about the office. How to Write a CEO Resume? Company profiles are based more on financial information; those of CEOs contain more quotes and personal information. As an employee in an multifaceted company, you wear many hats. As a CEO, all positive statistics for the companies you lead are fair game. Why profiles? Writing a business profile is a wonderful opportunity to get to know your CEO better. This is also an excellent resume example for executives in C-Level and upper-level Vice President (VP) positions.This resume uses a job title headline with a … Make a list of topics you’d want to know as a reader and make sure the tone used when writing matches your target audience. After you’ve set up the profile, the reader will want to know people’s opinions, particularly those who are experts, about the company or the CEO. A CEO of a software company, for example, would follow respected experts and influencers in tech.This includes writers, bloggers and editors who often cover tech … After that, set the scene for the reader. How much time you’ve been given to write the work will determine your process. CEOs are constantly on the go, which means nine times out of 10, they’re reading email on a tablet or smartphone. Scan old press releases and stories as well. One possibility is to begin with an anecdote or something that happened to the company or executive that helps illustrate what the rest of the story is going to be about. Compel readers to want to continue to the end. Both types of profiles contain similar information, but a social media profile will be less formal than a personal profile for an application. Describe the CEO’s office or what he or she likes to do outside work. Great summaries hint at traits such as gratitude, humility, and humor. This resume also contains a resume profile, which is a brief, introductory summary of an applicant’s skills, experiences, and goals as they relate to a job opening. The following is an example of a resume for a C-level executive. Fortune magazine developed the concept back in the 1930s, and today virtually every business publication and section produces these stories. Being a very busy person, getting a CEO’s attention is not easy. Lead by example or driven by results? People often think achievements are best measured on a CV by figures, and although they look good by breaking up the reams of text, they can look superficial. As a CEO you have multiple qualities: you’re a leader, you have lead businesses and set examples for those further down the chain and you are able to understand economics, even payroll and bookkeeping as finance plays a crucial role in any business. In addition, conducting in-depth research shows the people you interview that you’ve done your homework. If they see you know as much about the company as they do, they will likely tell you what you need to know, and might even recommend others to interview. Proof and Re-write – If given time, it’s always a good idea to let your CEO proof what you have written. Include your job title and years of work or training experience. Tell the reader the cause of the issue at the company — overhauling its restaurants or hiring a new CEO — and then tell them the effect it had on the company. are licensed under a Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license. If nothing has been published, ask the company if there is an internal history. You may write your profile as a list in bullet form or as a short paragraph. The purpose of the profile is to make both your boss and the company look good. 2. 5. Consider the following when crafting your final piece. At Write Contact first impressions count! We are supported by generous grants from the Carnegie Corporation of New York, the Robert Wood Johnson Foundation, the Bill & Melinda Gates Foundation and The National Institute for Health Care Management (NIHCM) Foundation. To Profile A CEO From Afar, Ask These Five Questions ... or in books or articles they write themselves, about what drives, energizes and motivates them. Write emails on your phone. Another option is to start with a summary of what the lead is. How to Write a Company Profile. But this position will have more duties and responsibilities when compared to others because he is head of the company. While every company and CEO is different, here are three steps to reporting and writing a strong business profile: Find all available information about a company before you start interviewing people. If … But finance is the backbone of any business profile and the other details should just provide color that explains how the company or CEO operates. Catherine@WriteContact.com Finally, relax during the interview. The National Institute for Health Care Management (NIHCM) Foundation. There will be times you’ll have to just race something out the door and hope for the best outcome! LinkedIn Help - How Do I Create a Good LinkedIn Profile? Often, they will not be quoted, but they can provide the perspective of what’s going on in the trenches, and they can discuss how rank-and-file staff feel about the executive team and company strategy. However that doesn’t mean the process is going to be simple. Everybody from childhood friends to college roommates to bosses at their first jobs are fair game, and their stories help readers understand how the executive got to where they are today. It may be used to educate employees, the media and public about your CEO’s achievements and background. Mold your resume to fit the position for which you are applying. They’re a good way to give readers context, explaining whether a company is performing well or poorly, and whether the CEO’s strategy is working, and what is means for the firm. Investors, analysts and business-school professors can provide a great perspective for your story. This is your chance to make a good first impression, so make sure you are using a professional photo. The right candidate must be ready to build and model a great company culture, provide inspired leadership to our executive team, establish a great working relationship with the board of directors and set a course for company strategy. If an email from an unknown recipient requires them to scroll, it’s not getting read. Carol Loomis of Fortune recently stated that she read the past 50 years of annual reports for Bethleham Steel before she began talking to people about the company. 2. These “personality” descriptors will allow readers to see your leader in a personal way. 1. When creating your career section, our career advice is to focus on desired outcomes as much as possible. Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0). In my ten years as Senior Captain of the Steamship Virginia V, Catherine stands as one of the very best communications outreach professionals we have ever had in our organization. If you can visit a factory or warehouse or a store, then do so. When profiling a company’s CEO or president, get their resume or biography in advance, and find as many people as possible that know him or her before you go to the interview. Once you’ve exhausted outside sources, begin looking at what the company has produced, such as its Securities and Exchange Commission filings. I’m not suggesting that you read that much, but your research will make or break your interviews. If you’re writing about a company’s international expansion, for example, it may be more useful to interview the vice president in charge of that effort. Remember spell-check is not infallible. It is best to use a simple headshot of yourself, but don’t be boring – it’s ok to smile in your photo and show some personality while remaining appropriate. The letter must clearly be able to explain the situation of the requester. If you are laid back and funny, then write that way. That will show readers how the company actually operates. Choose stories and words that show who you are as a person, not just a professional. After that, set the scene for the reader. And it’s also likely your boss has limited time – so it may even be tough to schedule an appointment to ask your questions. They sometimes know more about a company than the mainstream media. Please contact us here. Founder-focused leadership and CEO profiling strategies are some of the most intelligent PR and marketing tools under-utilised by communications professionals globally. Catherine   |  Post Categories: You Didn’t See Me, I Wasn’t Here: The Power of Ghostwriting, BRANDING: Why Making a Positive First Impression Matters, Are you smarter than a goldfish? Dale M. Pederson, Senior Captain, Steamship Virginia V, Catherine Lenox There needs to be a beginning, a middle and an end. Provide background information. You can also use upcoming events for the company, such as an annual meeting or meetings with analysts and investors, to help frame your story. Unless otherwise noted, this site and its contents – with the exception of photographs – (This post has been updated; see 20 for 2020: LinkedIn CEO Profiles to Watch) A trend has reared its ugly head while I browsed CEO profiles on LinkedIn. COMMISSIONER / CEO, 1994 – 1996 CITY OF NEWARK, DEPARTMENT OF YOUTH SERVICES, NEWARK, NJ As member of Mayor's cabinet, managed major city agency overseeing the funding and operations of 850 community-based organizations serving over 1 million inner-city youths. JOHN DOE, PAGE 2. This article first appeared on Journalist's Resource and is republished here under a Creative Commons license. Your LinkedIn profile is your online 24/7 presence – as CEO, you have a greater need than ever before for a strong profile that stands out among the crowd. That means you are free to republish our content both online and in print, and we encourage you to do so via the “republish this article” button. 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