There you have it for my rise of social media statistics roundup. He is pioneering methods to measure the psychological states of large populations using social media and machine learning. Social media data tracks how individuals engage with your content or channels like LinkedIn, Facebook, and Twitter. The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. FILE - This Feb. 25, 2020, file photo shows the icon for TikTok in New York. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. The current percentage of people using social media is 49.03% of the world’s total population. You have the permission to use, distribute, and reproduce in any medium, provided the source and authors are credited. The average penetration rate globally is 49%. Our chart here shows the proportion of people aged 16 to 24 who use social networks across a selection of countries. When did the rise of social media start and what are the largest sites today? Facebook, the largest social media platform in the world, has 2.4 billion users. Marketing decisions should be backed by data about consumers, their behavior, and conversions. In this post, we focus on the social media data which starts at around slide 75 in the report. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. More than half of all the people on Earth now use social media. YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. License: All of Our World in Data is completely open access and all work is licensed under the Creative Commons BY license. Big Data as Social Media Analytics. Federal Trade Commission asks how data is used to select advertisements for each user as Washington cracks down on Big Tech. Fast changes like those brought about by social media always spark fears about possible negative effects. Every second, 11 people use social media for the first time. *Statista’s estimate is using a different dataset than published figures from the networks. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. expands throughout lower-income countries. The heavy hitter in the social media world, of course, is Facebook with 1.86 billion active monthly users [2]. Creating profiles on multiple social media platforms in hopes … Data gathered from the demand will be used for a study that will "lift the hood on the social media and video streaming firms to carefully study their engines," the commission said in a statement. Think tank data company PEW Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So without further ado, let’s dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. your prospects and customers. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. There is evidence that in other rich countries people also spend many hours per day online. Sources: Data Reportal, BankMyCell, Statcounter. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 53.81% of people accessing the internet on a feature or smartphone. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Young people tend to use social media more frequently. US’s FTC probes how social media giants use personal data. In practice, these discrepancies are likely small because most social media platforms, including Facebook, have policies and checks to avoid multiple accounts per person. The current percentage of people using social media is 49.03% of the world’s total population. Your email address will not be published. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. Social media has had a profound effect on recruitment and hiring. Which gender uses social media more by region? FTC seeks information from social media companies on data collection. The data comprised almost 200 million Instagram records in two separate sets, 42 million TikTok records, and four million YouTube records. In terms of technology adoption, it’s mind-blowing to see how quickly a social network can explode. December 02, 2019 Go to Our World in Data Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. By comparison, this shows just how ‘mobile’ social media is. TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. The data for social media adoption in the US is here. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. The rise of social media is an extraordinary example of how quickly and drastically social behaviours can change: Something that is today part of the everyday life of one-third of the world population, was unthinkable less than a generation ago. The diagonal line marks parity;  so sites above the diagonal line are those more popular among men and sites below are those more popular among women. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can … Please consult our full legal disclaimer. The bar chart below shows a ranking of the top social media platforms, year by year. Help us do this work by making a donation. How does this compare to the diffusion of other communication technologies that make part of our everyday life today? The next chart shows the number of hours young people spend on the internet across a selection of rich countries. In 2018, this regulation will likely become a bigger and more pressing reality. Social media’s growth in the US is comparable – in speed and to some extent also in reach – to that of most modern communication-enabling technologies, including computers, smartphones and the internet. Sources: GlobalWebIndex, PewResearch, Wikipedia, Social media platforms & Kepio’s Analysis. For Snapchat and Instagram the ‘age gradient’ is extremely steep – the popularity of these platforms drops much faster with age. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? Facebook is the most popular social media platform. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media. However, this data is … A standout figure relevant to marketers from this chart is the 99 percent of total social media users accessing via mobile at some point. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day. Facebook is also the social media channel arguably under the most scrutiny for its various data breaches and security concerns, especially over the Cambridge Analytica scandal. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. This is shown in the chart where we plot the breakdown of social media use by age groups in the US. ... TikTok’s parent and five other social media companies to provide detailed information on how they ... Young World Club. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media.2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information … However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of … Specifically in the context of social media, a key question is whether these new communication technologies are having a negative impact on our mental health – this is an important question and we cover the evidence at Our World in Data here. This is arguably the beginning of social media as we know it.1. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited. The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. Keep an Eye on the Competition. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. According to platform statements, the number of social media users in the US is 231.47 million in 2020, meaning 70% of America’s are actively using sites monthly. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. From the same survey we also know that 48% of adults 18 to 29 say they go online almost constantly, and 46% say they go online multiple times per day. There were of course earlier, much smaller predecessors of social networking website. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. All of our charts can be embedded in any site. Once-dominant platforms have disappeared. Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. For example, Facebook reports the average revenue per user would be $36.86 for signing someone up in the US; however, in the Asia-Pacific region, it’s currently around $2.11-$2.96 per user. The total of 144 minutes is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years. Our World in Data: The rise of social media. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. The social media app shared its list of top 100 videos, creators and trends in America in 2020. Again, social media data can help by helping you identify the most influential people on social media for your particular audience so you can get to know them. According to the survey from Pew Research, 36% of adults 18 to 29 in the US say they ‘often get news via social media’, which is higher than the share saying they ‘often get news via other platforms’, such as news sites, TV, radio or print newspapers. 4. The current global average gender split of social media users is 55% men versus 45% women. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. WASHINGTON (AP) -- Federal regulators are ordering Facebook, Twitter, Amazon, TikTok's parent and five other social media companies to provide … Tumblr and TikTok come next, with over half a billion users. Social media has changed the world. Below, we have the average daily time spent on social media in hours and minutes from 47 countries; the data source is from all internet users aged 16 to 64 on any device. The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. Which gender uses social media more by platform? Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). For Reddit it is the other way around, the share of men is almost twice as high. At the core, the features that define a social media platform are (i) profiles for users, (ii) ability for users to constantly upload content, and (iii) ability for users to discuss content and connect with other users. The data for social media adoption in the US is here. To be precise, Facebook has 2.3 billion ‘active users’. Stacker compiled a list of 15 ways personal data is revealed to social media companies. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. In 2020, the number of people using social media is over 3.81 billion worldwide, with the average user having 8.6 accounts on different networking sites. Who uses social media? The following chart provides some perspective. If today’s young adults continue using social media throughout their life, then it’s likely that social media will continue growing rapidly as internet adoption expands throughout lower-income countries. datasets available on data.world. If they do, the age gradient would narrow. Our World In Data is a project of the Global Change Data Lab, a registered charity in England and Wales (Charity Number 1186433). There are 52. social media. But some platforms are much more popular among younger people. This chart summarises the importance and growth of social media. For some platforms the gender differences are very large. The Impact of Social Media on the World of Work. All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license. They allow people to … As we can see, the average for the OECD is close to 90%. What else would you like to see added to this roundup? In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. In general, young people are more likely to use social media than older people. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. By region, social media growth in 2019-2020 is led by Asia: Facebook is the leading social network at, In the US, 2019-2020’s monthly active users are, The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, America’s social media growth rate between 2019 and 2020 was, The total number of users America has grown by, People in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. For example, TikTok was on one in five devices connected to the internet in 24 months. As you can see from the data above, social network usage is different for men and women globally when examining location. 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