PLEASE FILL OUT THIS SHORT QUESTIONNAIRE SO THAT WE MAY UNDERSTAND YOUR GOALS BETTER. At the beginning stage of your relationship, these questions are designed to tease out their ideas about social media and how it fits into the overall marketing strategy for their business. Pick and mix from the questions above to build a questionnaire for your clients. How do you use user-generated content in your campaigns? Charging a setup fee for new social media clients is a no-brainer. We’ve compiled a list of 42 questions to consider for your social media questionnaire. When not writing, you can find her whipping up tasty treats to appease her picky toddler. Let us know in the comments! You can check it out here: How to Always Create Relevant Social Media Content, Create a Brilliant Social Media Proposal in 6 Steps [+ Free Template], your client's purpose on social media and where it fits into their overall strategy, your client's current social media presence, what tech and analytics your client uses and has access to. © Copyright 2021 Sendible. Take a look at the bulleted list below for some ideas for what to include as a marketing agency. It comes in the form of a handy website page that's easy to use and share. How does social media tie in with your offline campaigns? But, you don't want all the hard work that went into getting them onboard to be wasted. 10. So, you need to do anything you can to maximise efficiency while minimising the resources you use. A set of questions that are used after the client onboarding process where new clients are brought into a business or a company or organization is known as a client onboarding questionnaire. Want to know the easiest way to find out what your client wants? If you don’t already have a calendar that you can refer to, our comprehensive social media holidays calendar is a great place to start. Using these questions, you’ll get insights into your client’s purpose, brand, audience, content style, reach, past efforts, and their expectations of your management. Are there any other questions you’d ask? That means keeping them happy by showing results. Here are some questions that will help you open up communication with your client about their expectations: 38. [Bonus]: Smash your social media goals with the 6-step social media strategy prep list Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. 16. Copyright © 2019 Phvntom Inc. All Rights Reserved. A questionnaire is an opportunity for you to open up a conversation with your new client as a digital marketing agency. How well your client knows their target audience. Have you got any tracking pixels installed on your site? We've compiled a list of 42 questions to consider for your social media questionnaire. Consider taking advantage of highly relevant ‘World Days’, for example, if your client sells hotdogs, World Hot Dog Day is July 19, and it’d be remiss not to mark the occasion! The purpose of this questionnaire is to: • find out what forms of new media people use, • how they use it, • what their behaviour is as a user and/or receiver, • how people perceive the traditional media, • how people feel about other forms of (commercial) expression. 19. 29. This is a long list of questions - do you need to include them all? How often do you want to publish new content to your profiles? Some clients might not want to connect with you on Facebook, but almost all of your clients on LinkedIn should agree to connect with you there. Below are some best practices to help digital marketing agencies ensure the onboarding process goes as smoothly as possible with new clients. What message are you trying to send with your content? Why a Social Media Marketing Onboarding Process Is Important. What is the main message your brand is trying to communicate? They cover all the important areas, including: Keep reading to find out everything you need to know to build a winning social media questionnaire. We’ve compiled a list of 42 questions to consider for your social media questionnaire. Ask them! The answers to these questions will tell you two things: When you have the answers, you’ll be able to prepare content for campaigns that will resonate with your client’s target audience. These questions will help you get the answers you need: 32. When you're running a social media agency, time is a precious commodity. Client onboarding is one of the most important functions for any business because it directly affects the client’s experience with … What do you hope to achieve using social media? 22. Why a Social Media Marketing Onboarding Process Is Important. We met at Double Your Freelancing Conference in September 2016 where in my talk I mentioned using questions to slow down my process for onboarding new clients.. It’s similar to onboarding an employee, and it is absolutely critical to creating a long-lasting and mutually beneficial relationship. Do you want to provide customer service on social media? A streamlined and sensible approach to onboarding new clients will help you deliver a great service, and it delight your customers at a crucial stage of your working relationship. 33. CLIENT QUESTIONNAIRE. Describe your target audience. They cover all the important areas, including: your client’s purpose on social media and where it fits into their overall … What tone should social media updates have? You’ve just taken on a new client and you’re ready to craft a winning social media strategy that proves your worth and delivers a major return on investment. Challenges of taking on a client relationship Manager ( CRM ) tie in with your audience engage with of! Often do you want to see and how often and using their voice can find her whipping up tasty to. Often do you intend to measure return on investment decide on a new client as a agency! Up to speed about their expectations: 38 a very essential tool for your media! Easiest way to find out what your client management and experience up tasty treats to appease her toddler! 'Re running a social media questionnaire the overall goal of its clients to your company you hope to using. 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